Branding
/
Web Design
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Hypernative
(
3
)

/ About the project
Secure everything you build, run, and, own onchain.
Helping users respond to threats in real-time means the brand has to inspire immediate trust — without overwhelming complexity. I led art direction, brand design, and web design for Hypernative, a Web3 security platform that proactively detects and mitigates protocol threats.
The visual identity was designed to feel technical but approachable — grounded in a dark, high-contrast aesthetic that speaks to precision, speed, and confidence. We developed a modular system that could scale across product, marketing, and motion — giving the brand both visual coherence and tactical flexibility.
On the web, we focused on clarity and immediacy. Messaging was pared back, motion was intentional, and the overall experience was designed to mirror the product itself: fast, intelligent, and always watching.
/ Credits
Client:
Hypernative
Creative Director:
Michael Moodie
Art Director:
Kyle Skinner, Mark VanMoorsel
/ Year
2024
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