Helio

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I led creative direction and design for Helio, drawing inspiration from the sun and its changing light throughout the day — from sunrise to golden hour to sunset.

The brand identity captures these subtle shifts in tone and mood, using a warm, evolving color palette and fluid visuals that evoke the natural rhythms of the sky. Glass elements act as conduits for light, bending and refracting colors to symbolize transformation and clarity.

This metaphor extends to Helio’s mission in the Web3 space — providing insight and transparency to e-commerce through innovation. Every detail, from the logo to the shifting color transitions, was crafted to embody both vibrancy and grounded clarity