Creative Direction
/
Brand Identity
/
Product
Field Effect
(
2
)

/ About the project
Secure today. Protect Tomorrow.
As creative director, I developed a design system for Field Effect centered on clarity, peace of mind, and trust — core qualities essential to their security-focused platform.
The visual identity draws from the metaphor of a data cube encased in privacy glass, shifting from opaque to translucent. This symbolizes the balance Field Effect provides: empowering users to access their data when needed while ensuring it remains secure and private.
Through a clean, modern aesthetic, the design system reflects transparency without compromising security. Every element — from color palette to iconography — was crafted to instill confidence and calm in users navigating complex data protection challenges.
/ Credits
Client:
Filed Effect
Creative Director:
Kyle Skinner
Art Director:
Kyle Skinner
Designers:
Will Reid, Mark VanMoorsel, Elizabeth Nichols
/ Year
2020–2024
OTHER
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