Creative director

OTTAWA, CANADA

Creative Direction

/

Brand Identity

/

Product

Field Effect

(

2

)

/ About the project

Secure today. Protect Tomorrow.

As creative director, I developed a design system for Field Effect centered on clarity, peace of mind, and trust — core qualities essential to their security-focused platform.

The visual identity draws from the metaphor of a data cube encased in privacy glass, shifting from opaque to translucent. This symbolizes the balance Field Effect provides: empowering users to access their data when needed while ensuring it remains secure and private.

Through a clean, modern aesthetic, the design system reflects transparency without compromising security. Every element — from color palette to iconography — was crafted to instill confidence and calm in users navigating complex data protection challenges.

/ Credits

Client:

Filed Effect

Creative Director:

Kyle Skinner

Art Director:

Kyle Skinner

Designers:

Will Reid, Mark VanMoorsel, Elizabeth Nichols

/ Year

2020–2024

OTHER

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