ARCH Motorcycle

When passion meets inspiration, an obsession is born.

Co-founders Gard Hollinger and Keanu Reeves launched ARCH Motorcycle to push the boundaries of motorcycle design, engineering, and performance. We helped bring that vision to life by positioning ARCH and its bespoke nature by elevating its digital presence to reflect the beauty, precision, and craftsmanship of its machines.

I was brought on to refined the ARCH Motocycle visual identity, a new website, and marketing materials that captured the essence of the brand. We also collaborated with Gard on concepting the 1S—now in full production—contributing to both the brand and the bike’s legacy. When passion meets inspiration, an obsession is born.

To further showcase the motorcycles, we produced a high-end hardcover art book and directed a photoshoot highlighting the KRGT-1’s design. The book, gifted to A-list celebrities and potential buyers, played a key role in attracting new clients and setting the stage for their first private ride.