bio
I'm a multidisciplinary visual creative with 20+ years of experience leading design at the crossroads of brand, digital, and interactive storytelling. My work lives where creativity meets technology—focused on building meaningful, future-forward experiences that connect people to ideas, products, and brands in new and lasting ways.
Currently, I serve as Design Director at Otherlife.xyz, where I lead creative across Web3, crypto, and emerging tech initiatives. From developing digital ecosystems to crafting immersive brand narratives, I work to translate complex technologies into clear, compelling experiences that resonate with modern audiences.
Alongside my in-house leadership, I also co-founded VALT Creative, a boutique studio where I’ve led multidisciplinary teams on projects spanning brand strategy, identity, and web design. Running an agency sharpened my ability to balance creative direction with business operations—managing clients, timelines, and teams while delivering bold, strategic design solutions.
Throughout my career, I’ve collaborated with companies of all sizes—from early-stage startups to global brands like Microsoft, McDonald’s, Warner Bros., NASCAR, and DreamWorks. Regardless of scale, I approach every challenge through a strategic, human-centered lens—using design as a storytelling vehicle that builds trust, drives engagement, and inspires action.
Today, I’m especially passionate about how emerging technologies—like AI, decentralized platforms, and generative tools—can unlock new modes of expression and redefine how brands connect with their audiences. I see technology not as an end in itself, but as a medium for more dynamic, inclusive, and emotionally intelligent storytelling.
I thrive in fast-paced, purpose-driven environments where innovation and design move hand in hand—pushing boundaries, sparking dialogue, and creating work that leaves a lasting impression.
WORK
EXPERIENCE
Design Director
OTHERLIFE.XYX
2024—PRESENT
Creative Director
VALT Creative
2020—2025
Art Director
Canopy Growth
2019—2020
Art Director
Canopy Growth
2019—2020
Schiefer Chopshop
Art Director
2018—2019
Fuel
Art Director
2011—2017
Ottawa Senators
Senior Designer
2005—2010
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